Products, Services, and Brands Topic Outline: Define product and describe the major classifications of products and services. Describe the decisions companies make regarding their individual products and services, product lines, and product mixes. Identify the four characteristics that affect the marketing of services and the additional marketing considerations that services need. Discuss branding strategy—the decisions […]
Customer-Driven Marketing Strategy Creating Value for Target Customers
Customer-Driven Marketing Strategy Topic Outline Customer-Driven Marketing Strategy Market Segmentation Market Segmentation in Coca-Cola International Market Segmentation Market Targeting Differentiation and Positioning A customer-driven marketing strategy A customer-driven marketing strategy refers to meeting customers’ needs in a more personalized way and helps businesses to optimize marketing return on investment (RoL). By identifying and targeting customers […]
COMPANY AND MARKETING STRATEGY: EASY TO BUILD STRONG CUSTOMER RELATIONSHIPS
Company and Marketing Strategy Topic Outline: Companywide Strategic Planning Defining Marketing’s Role Designing the Business Portfolio Planning Marketing Partnering to Build Customer Relationships Marketing Strategy and the Marketing Mix Managing the Marketing Effort Question: What is Marketing? What are the differences between marketing in hospitality industry and marketing is Secondary (manufacturing) Industry? MARKETING What does […]
What is consumer behavior? Important factors affecting make customer loyalty
Topics to be covered in Consumer Behavior article: Understand the buying habits of consumers Models of consumer behavior Recognize types of buying behavior Understand the buyer-decision process Buyer decision for new products Factors affecting consumer behavior Consumer behavior Consumer behavior refers to the actions and the decision process of the people who purchase goods and […]
What is the hospitality industry – Make a simple introduction
The Hospitality Industry The hospitality industry is a broad category of fields within the service industry that includes lodging, food, and drink service, event planning, theme parks, travel, and tourism. It includes hotels, tourism agencies, restaurants, and bars. The symbol of hospitality The core areas of the hospitality industry 4 core areas: Lodging – covers […]